When I was in high school, my mom and I would spend hours inside of Sephora together. It was one of my favorite stores, and I enjoyed sampling the makeup, and picking out some new products to add to my ever growing makeup collection. It was something my mom and I always enjoyed doing together, and it's one of those memories I'll never forget.
Now, things are a little bit different. I no longer have the time I used to, to go into Sephora and try on makeup for hours. (I wish!!!) I am a mom, business woman, and a whole lotta other things....so now I gotta get in there, get what I need, and get out! :)
Today I teamed up with Sephora inside JCPenny to talk about my recent visit to the location here in Albuquerque. I have been needing some new foundation and concealer, and learned through social media that Kat Von D’s 'Lock It Foundation' line is sold at Sephora. . I heard amazing things about it, and wanted to go get color matched to the line by the Sephora consultants! I was super limited on time, and even had to take Marloe with me on my visit. When I got there I was quickly met by Sephora's professional and friendly staff, and someone quickly helped me. They told me about their COLOR IQ technology, and I was excited to have them match me to Kat Von D's foundation using their awesome technology.
A member of Sephora's staff sat me in a chair, and took photos my face in a few areas, and within a few moments they knew exactly was shade of makeup I needed from Kat Von D's line! It was quick, easy, and the color they matched me with blended with my skin flawlessly. I left in just over 20 minutes, and was so happy with my visit! I love the convenience of having a Sephora inside JCPenny! I get to do my makeup, and clothes/etc shopping all in one place!
Now I wanted to talk about the Kat Von D 'Lock-it' line that I have been using the past week. I LOVE makeup, and I love trying new products. But I also love reliable makeup, and I don't have the time to reapply foundation multiple times a day. Kat Von D's 'Lock-it' foundation is a high-pigment, full-coverage foundation with a matte finish and 24-hour wear—with a total of 30 shades!
After washing my face, and applying moisturizer with spf, I then apply Kat Von D's Lock-it hydrating Base primer before putting on my makeup. This primer is ultra hydrating, and helps prep my skin for flawless foundation coverage! After the primer dries a bit, I then use my Lock-It Edge Foundation Brush to effortlessly apply my foundation. This custom brush design features a sculpted shape that conforms to the unique curves and contours of your face. It is the perfect tool to apply the foundation, and helps me to blend easily. I wear Lock-it foundation, color Medium 52 Neutral & Lock-it concealer creme in color NEUTRAL. I apply the concealer after or before foundation, whether I want more or less highlights on my face.
Another favorite from the Kat Von D Lock-It line, is her TRANSLUCENT setting powder. "Kat Von D’s innovative formula uses delicate mica powders rather than the heavy, chalky binding ingredients found in other powders—reducing the weight by 30 percent. This prevents the dry, chalky finish most powders leave behind, and instead delivers a perfectly smooth, seamless look, with the same number of uses." This powder helps to set my makeup, and give off a perfect matte finish to my look. I especially love using setting powders in the warmer months, because it helps to take away the natural oils from your face that can cause makeup to run or wipe off.
I absolutely LOVE Kat Von D's Lock-It line, and have been recommending it to all my friends! If you are a makeup lover like me, and love trying new makeup or adding to your collection...then head to your local Sephora inside JCPenny!!
#SephoraInJCP #SoWorthIt #ad